The post Sign up to learn how Wilson&Wilson can help create and implement growth strategy appeared first on Wilson&Wilson.

The post Tweets from @withwilson appeared first on Wilson&Wilson.

At an offsite meeting at the beginning of the year, we made some big decisions about the way our product should operate.  We wanted to turn the process of building connectors to online datasources on it’s head, to make it easier to get to a point where you actually have data in your hands.  To make it a doddle for anyone, not just developers, to extract data.  We also gave ourselves six weeks to do it….

Seven weeks later I am sat writing this in awe at what we have achieved.  Not only did we deliver on time, we won Best Startup at Strata Santa Clara.  We attracted so much traffic to our little booth in a far flung corner of the expo hall that we had other vendors coming over to ask, “Who are you, and why is everyone talking about you?!”.  We could have easily filled a booth five or six times the size.  On a number of occasions I had to take visitors over to a breakout area to demo as we simply ran out of space.

So now we move on, and for us it’s about continuing to test the market.  That’s why we went to Strata – to see if people liked our technology, and to ask them what they would do with it.  The response was overwhelmingly positive, so now I’m looking forward to seeing people using what they saw, getting feedback (good and bad, in fact the “bad” is more valuable right now), and improving our technology and the way we get our users started on the platform.  There’s also the small matter of making people aware of how import•io can help them…..

The post Winning and Strata Santa Clara 2013 appeared first on Wilson&Wilson.

I often work with founders on this type of engagement, bringing in designers and industry experts where needed. It’s typically a fairly quick process and depending on the budget I’ve variously used 99designs, CrowdSPRING, and external branding agencies such as Baby (whom I wholeheartedly recommend) to great effect.

However at import•io we did something different and I’m quite proud of the result. We involved everyone in the decision making - founders, employees, and even the interns. While a slightly time-consuming process (and I wouldn’t recommend it to all businesses as a result), the result is spectacular and we receive much positive feedback about it.  In a physically crowded space (the firm is based in Shoreditch), the brand does much to make the firm stand out from the noise.  The “io” circle is also designed for reuse as a button in a planned future product. Think pink!

The post Creating a brand at import•io appeared first on Wilson&Wilson.

The post UK Seed Enterprise Investment Scheme Calculator 2012/13 appeared first on Wilson&Wilson.

The post When George Osborne came to Techhub appeared first on Wilson&Wilson.

The post Interview with Volcube co-founder Rich Wilson appeared first on Wilson&Wilson.