Technology startups typically have great technical founders (and often a great idea!), but frequently lack expertise around what they should do to market their innovations and create happy and profitable customers. Wilson&Wilson solve this problem with an innovative quantitive approach to marketing.
Wilson&Wilson was started to help technology startups develop growth strategies. The firm has helped new businesses in London’s infamous Silicon Roundabout and across the UK to take their innovations to market, analysing their potential audience, creating messaging, developing their brand, and building happy, profitable, and referenceable customers.
Rich Wilson is passionate about new and disruptive technology. He is a well-versed technologist having started his career in software development at Siemens, and has been instrumental in many innovative software start-ups. Notable examples are e-commerce pioneer Intershop, application management innovator Wily Technology, and Big Data search company Splunk. After setting up Splunk in Europe, Rich founded Volcube, a derivatives market simulation and mentoring technology, where he was also Sales & Marketing Director. After selling his holding of Volcube Rich founded Wilson&Wilson, and has helped many firms across the UK, most recently import.io.